I was reading an interesting article (http://bit.ly/66HdNo) on how to deal with the information overload that the new era of real time connectivity has wrought upon us. It is not only the volume of the info, but also the velocity with which information is being shared, that makes it seem so unmanageable. So, how do we sort through this clutter, and make sure we rank high on the “influence” scale in the “statusphere”. How can we achieve a high WOM (word of mouse)??
Enter Darwin, and the survival of the fittest – only the most relevant, only the truly useful information will survive, in fact, excel. The owner of that information will rank high on the “influence” scale, and have the best shot at solving problems, addressing needs, and eventually, monetizing their wares.
Selective retention and absorption also explains how people process information, separate the wheat from the chaff, and ultimately impact influence levels. We have all been conditioned, very early, to use the least amount of energy for a given task. So, we filter out information we think we don’t need. Hence, in order to be relevant, you have to disseminate information that is consistent with your overall strategy and objectives, for being in this delightfully weird, wired and empowered world of today.
Finally, TIME. It takes time to to fully realize the ROI of your efforts with social or civic or dynamic media, whatever you want to call it. You need to find conversations of relevance, then listen, participate, contribute meaningfully, develop and nurture relationships, and if you have played your cards right, you would be TRUSTED, and no doubt will generate significant ROI. Remember, it typically starts out with a one to one dialogue. A real human level connection. There is no substitute or shortcut to get you past that stage.
What do you think? Are there any other correlations you can point to?
Join the conversation. Wont you?